Paid Social Marketing Expert

5 days ago


Bharatpur, Rajasthan, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Opportunity

You will be responsible for executing and supporting the strategy for paid social channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.

Perform in-depth analysis to optimize budget allocation across channels, devices, and campaigns to drive improvement in App acquisition campaign performance.

Identify new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis through ongoing test & learning.

E nsure high-quality delivery and achievement of key performance indicators through collaboration with cross-functional teams, including measurement, attribution, creative, marketing, and product.

Work with local marketing teams to provide guidance on executing local tactics.

Contribute to best practice guidelines and share digital expertise across teams within the organization.

Requirements

  • At least 5 years of professional experience managing paid social advertising campaigns.
  • Experience managing campaigns for at least 2 of the following channels: Meta, Snapchat, TikTok, or Twitter.
  • Strong expertise in App acquisition and full-funnel marketing.
  • Leadership experience, including project management, team instruction, and stakeholder management.
  • Analytical skills to translate data insights into actionable strategies.
  • Excellent communication and interpersonal skills.
  • Able to identify marketing opportunities and develop strategic solutions.
  • Ability to initiate innovations, provide feedback, and influence the broader team.

Preferred Skills

  • Up-to-date knowledge of regulations, policies, and best practices in digital marketing.


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