Marketing Performance Specialist

19 hours ago

Mysore, Karnataka, India beBeeDataDriven Full time ₹ 6,00,000 - ₹ 12,00,000
Performance Marketing Role

About Us:

We are a dynamic marketing agency that grows brands through strategy-first creativity. Our expertise spans FMCG, luxury retail, consumer electronics, health & wellness, fashion, and agritech industries. We've delivered measurable impact through compelling storytelling and data-driven campaigns.

Our portfolio includes industry leaders across various sectors. We offer a range of services including social media marketing, graphic design, performance marketing, search engine optimization, and integrated brand strategy—executed by a team of creative strategists and marketers.

Key Responsibilities:

  1. Develop and execute end-to-end performance marketing strategies to drive measurable growth for clients.
  2. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  3. Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms.
  4. Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  5. Use data to inform decisions and iterate on strategy for continuous improvement.
  6. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  7. Stay agile and responsive to market dynamics to meet evolving campaign objectives.

Requirements:

  • 1–3 years of experience in performance marketing / digital marketing, preferably at a digital marketing or creative agency (MANDATORY).
  • Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), and Ads.
  • Expertise in data analytics and reporting tools, such as Google Analytics and data visualisation tools.
  • Excellent communication and collaboration skills.
  • A/B testing and conversion rate optimisation experience.

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