
High-Growth Performance Marketing Specialist
3 days ago
We are seeking a highly skilled Performance Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for driving all paid marketing efforts across multiple platforms.
Your primary goal will be to develop and execute a comprehensive performance marketing strategy that aligns with our business objectives. You will work closely with our creative, product, and data teams to ensure seamless collaboration and maximize campaign impact.
In this role, you will have the opportunity to leverage your technical expertise and analytical skills to drive growth and revenue. If you are a results-driven marketing professional with a passion for innovation and experimentation, we encourage you to apply.
Key Responsibilities- Develop and execute a comprehensive performance marketing strategy that aligns with business objectives.
- Own and manage the end-to-end performance marketing function for Bambinos.live.
- Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms.
- Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
- Build and manage a high-quality performance marketing funnel, ensuring CAC, LTV, and payback period benchmarks are consistently achieved.
To succeed in this role, you will need:
- 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing D2C brand.
- Proven track record of managing large-scale budgets in high-growth environments.
- Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
- Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
- Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.
We offer a competitive salary with performance-based incentives, as well as opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply.
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