Digital Media Growth Strategist

24 hours ago


Amrāvati, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

**Job Title:** Social Media & Performance Marketing Executive

Job Description

We seek an experienced Social Media & Performance Marketing Executive to lead our online presence and drive impactful paid campaigns. This role combines creative social media management and data-driven performance marketing, ideal for individuals who enjoy both content creation and analytics.

Key Responsibilities:

  • Social Media Management

• Develop monthly content calendars aligned with campaigns and business objectives.

• Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.

• Publish daily content across Instagram, YouTube, Facebook, and Twitter.

• Craft compelling captions & CTAs to boost engagement and conversions.

• Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).

• Track and share user engagement insights with the team.

  • Performance Marketing

• Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).

• Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.

• Execute A/B testing of creatives, ad copies, and landing pages.

• Run retargeting campaigns and support funnel optimization.

• Prepare and maintain weekly performance reports.

  • Analytics & Growth

• Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).

• Stay updated on social trends, platform algorithms, and ad marketing benchmarks.

• Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.



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