
Digital Media Growth Strategist
24 hours ago
**Job Title:** Social Media & Performance Marketing Executive
Job DescriptionWe seek an experienced Social Media & Performance Marketing Executive to lead our online presence and drive impactful paid campaigns. This role combines creative social media management and data-driven performance marketing, ideal for individuals who enjoy both content creation and analytics.
Key Responsibilities:
- Social Media Management
• Develop monthly content calendars aligned with campaigns and business objectives.
• Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
• Publish daily content across Instagram, YouTube, Facebook, and Twitter.
• Craft compelling captions & CTAs to boost engagement and conversions.
• Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
• Track and share user engagement insights with the team.
- Performance Marketing
• Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
• Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
• Execute A/B testing of creatives, ad copies, and landing pages.
• Run retargeting campaigns and support funnel optimization.
• Prepare and maintain weekly performance reports.
- Analytics & Growth
• Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
• Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
• Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.
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