
Social Media Strategist
1 day ago
We are seeking a Digital Marketing Specialist to drive growth and engagement across social media platforms.
The role demands expertise in short-form video creation, campaign management, and platform optimization. Success will be measured by 15% monthly follower growth, 10%+ engagement rates, and consistent daily content output.
Key Responsibilities:
- Content Production (60%)
- Create high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
- Publish daily shorts across YouTube & social media.
- Design static posts weekly (graphics, carousels, stories).
- Update weekly Google My Business posts.
- Growth & Engagement (25%)
- Deliver 15% monthly follower growth & 10%+ engagement rates.
- Share weekly updates (photos, events, announcements).
- Drive Google reviews/month per location.
- Campaigns & Initiatives (15%)
- Execute localized digital campaigns/month.
- Train students to create content via Social Media Clubs.
- Track and report KPIs with actionable insights.
Performance Metrics (KPIs)
- Videos/week | Daily shorts | Static posts/week
- Follower growth (MoM) | Engagement rate
- Google reviews/location/month
Requirements
- Graduate (Marketing, Mass Comm., or related field preferred).
- Years of experience in social media marketing with focus on short-form video.
- Hands-on with Canva, CapCut, Premiere Pro (or similar).
- Proven track record in achieving 15%+ MoM account growth.
- Strong communication, organizational, and collaboration skills.
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