Digital Marketing Strategist

2 days ago

Amrāvati, Maharashtra, India beBeeInnovative Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Description

As a Senior Social Media Manager, you will be responsible for developing and implementing social media strategies that drive business results. This includes creating engaging content, analyzing performance metrics, and collaborating with cross-functional teams to ensure cohesive messaging.

You will also oversee the execution of influencer marketing campaigns, working closely with external partners to ensure deliverables are met on time and within budget. Additionally, you will help inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.

Developing Go-To-Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.

Required Skills and Qualifications
  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
Benefits
  • Collaborate with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.
  • Great communication and presentation skills to represent the work well in forums with key stakeholders.
  • Great team player.
Others
  • An experimental and dynamic mindset.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Innovation: Ensuring brand's social is at the crux of topicality in the Indian social media ecosystem.
  • Passion for and inquisitive about AI and new technologies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

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