Executive Director, Brand Building

1 week ago

Mumbai, Maharashtra, India beBeeInnovation Full time ₹ 15,00,000 - ₹ 30,20,000
Job Title:

Marketing Innovation Lead

,Job Description

This role involves leading marketing professionals with a passion for innovation in product development and the ability to create brand positioning that resonates strongly with consumers.

,

The incumbent shall be driving ATL and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

,

We are looking for candidates from Tier 1/top B-schools who have post-MBA (full-time) 4-8 years of experience.

,Key Responsibilities
  • NPV Delivery: Delivering target NPV annually at market level and project-wise, both in absolute terms and in % terms.,
  • Product Portfolio Creation: Creating an effective product portfolio for the business by understanding present and future business opportunities.,
  • Brand Management: Using various communication channels through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion.,
  • Market Intelligence: Providing adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis.
,Success Measures
  • Gross Contribution: Targeted gross contribution - in value and percentage terms as per business plan.,
  • Qualitative Assessment: Qualitative assessment of marketing inputs and speed of sales (number of units sold per month vs target).,
  • Brand Valuation: Maximize brand valuation and maximize the capability to charge a price premium.
,

The team works towards developing a multi-pronged and differentiated approach to brand building from conceptualizing the product, developing a differentiated product positioning, and managing various marketing programs and customer interactions till handover to the customer.

,

The group believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints.

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We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels.

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