Director of Brand Strategy

19 hours ago

Mumbai, Maharashtra, India beBeeStrategist Full time US$ 1,50,000 - US$ 2,50,000

Our Associate Director will lead the creation and execution of distinctive brand identity for university campuses in India.

This senior leadership role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

  • Develop a composite brand strategy that balances global equity of partner universities with unique positioning in the India market.
  • Build scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

The ideal candidate has 10-12 years of experience in brand, marketing, or creative leadership roles, preferably in education or youth brands.

They will be responsible for driving large-scale impact through influencer campaigns, content marketing, digital storytelling, and managing cross-platform campaigns.

Experience in leading website development and digital brand platforms is essential.

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