Brand Strategy, Communications

5 days ago

Mumbai, Maharashtra, India Aprajita Toor Official Full time

Overview:

The role oversees the strategic development of the brand's identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

1. Brand Strategy & Positioning
  • Define and refine the brand's core identity, values, and positioning within the luxury landscape.
  • Translate the creative vision into long-term brand narratives and seasonal storytelling.
  • Ensure a seamless connection between product and market relevance.
2. Strategic Communications & Messaging
  • Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
  • Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
  • Ensure all communications reflect the brand's tone: refined, aspirational, and globally resonant.
3. Public Relations & Media Strategy
  • Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
  • Oversee press releases, editorial placements, and interviews with the brand founder.
  • Manage fashion week presence, look book distribution, and global PR outreach strategies.
4. Influencer & VIP Relations
  • Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
  • Oversee product seeding, red carpet placements, and exclusive gifting strategies.
  • Ensure all partnerships align with the brand's exclusivity and image.
5. Event & Experience Oversight
  • Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
  • Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
  • Ensure all touchpoints—from invitation to execution—embody the brand's elegance and storytelling.
6. Thought Leadership & Crisis Communication
  • Position the brand's leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
  • Develop narratives and responses for sensitive issues, maintaining the brand's integrity and public trust.
7. Cross-Functional Collaboration
  • Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
  • Align internal teams around brand priorities, campaign rollouts, and press strategies.
8. Analytics & Brand Health
  • Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
  • Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is key to shaping and communicating our brand's legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to HR@aprajitatoor.com.

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