Brand Communication Expert

2 days ago

Mumbai, Maharashtra, India beBeeCommunications Full time ₹ 25,00,000 - ₹ 35,00,000

The role of a Brand Strategist & Communications Manager is pivotal in translating brand direction into clear, compelling, and consistent communication across all touchpoints.

This position acts as a crucial bridge between the brand strategy team and the creative function, bringing brand ideas to life through content, messaging, and visual expression.

It ensures that all communication assets align with the brand's values, tone, and positioning while supporting quality and consistency in execution.

Key Responsibilities
  • Develop and implement brand & communication strategies with high-quality stewardship.
  • Collaborate with the brand team to shape communication that reflects strategic objectives.
  • Orient the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.
  • Review all communication assets-verbal and visual-for alignment, consistency, tone, accuracy, and strategic intent before deployment.
  • Act as the final filter for quality assurance, ensuring every brand output meets high creative and strategic standards.
Cross-functional Collaboration
  • Work closely with the brand team to deliver clear, structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.
  • Act as a bridge between the brand strategy and the creative execution process.
Consistency Across Touchpoints
  • Maintain the brand's messaging and visual identity consistently across all touchpoints-digital, print, social, spatial, and more.
  • Conduct internal QA checks across design and content to verify tonal, visual, and brand accuracy.
Communication Performance Monitoring
  • Track the effectiveness of communication initiatives and campaign performance.
  • Analyse engagement and outcome data to refine messaging and execution strategies.

Qualifications: The ideal candidate will possess excellent copywriting, storytelling, and messaging architecture skills. They should have strong strategic translation abilities, attention to detail, cross-functional collaboration expertise, time management skills, and research awareness.

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