Digital Marketing Strategist

20 hours ago

Chennai, Tamil Nadu, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Media Specialist

We are seeking an experienced media professional to lead our digital marketing strategy, utilizing data-driven insights and programmatic buying techniques to drive business growth.

Key Responsibilities:
  • Develop Digital Marketing Roadmap: Create and implement a comprehensive digital marketing strategy, leveraging DV360 and Google Campaign Manager to achieve campaign objectives.
  • Campaign Management: Manage app campaigns on DV360, optimizing for reach, install, and conversion rates. Integrate App Analytics platform with DV360 for campaign tracking.
  • Ad Tag Creation: Develop ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms.
  • Team Collaboration: Collaborate with internal teams to implement tracking mechanisms and ensure seamless campaign execution.
  • Client Account Management: Manage client accounts, structuring campaigns, IOs, line items, ad groups on DV360/CM/Google Ads platforms.
  • Account Monitoring: Monitor account performance daily and monthly, adjusting optimization strategies based on budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Creative Support: Provide creative design team support, suggesting ideas for copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Reporting: Generate reports at three stages of the campaign: before, during, and after. Audit advertising accounts to identify gaps in existing structures and targeting.
Required Skills and Qualifications:
  • Programmatic Buying (Intermediate): Proficient in programmatic buying techniques and tools.
  • DV 360 Experience: Proven experience working on DV360, with certification preferred.
  • Google Campaign Manager: Intermediate-level skills in Google Campaign Manager.
  • Marketing: Strong understanding of marketing principles and practices.

This is a fantastic opportunity to join a dynamic team and contribute to the development of innovative digital marketing solutions.

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