Digital Marketing Strategist

4 weeks ago

Kottayam, Kerala, India Techtron Global Services (P) Ltd. Full time

**Digital Marketing Executive Role**



We are seeking a highly motivated and results-driven Digital Marketing Executive to join our software implementation company. As a Digital Marketing Executive, you will play a pivotal role in developing and implementing effective digital marketing strategies to drive brand awareness, generate leads, and support the growth of our business. You will collaborate with cross-functional teams to optimize digital campaigns and enhance our online presence.



The ideal candidate should have a strong background in digital marketing, a solid understanding of software implementation processes, and a passion for staying up-to-date with the latest trends in digital marketing.



Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.



• Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.



• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the software implementation industry.



• Create engaging and persuasive content for digital platforms, including website, blog, social media channels, and email campaigns.



• Monitor and analyze the performance of digital marketing initiatives using various analytics tools and provide regular reports with actionable insights to enhance campaign effectiveness.



• Optimize website content and user experience (UX) to improve organic search rankings and increase website traffic.



• Stay up-to-date with industry developments and emerging trends in digital marketing, particularly within the software implementation domain, and propose innovative ideas to enhance our digital marketing efforts.



• Identify and evaluate new digital marketing channels and technologies to expand our reach and improve our overall digital presence.



Requirements:

Qualifications:



• Digital marketing certifications.



• Proven work experience as a Digital Marketing Executive in the software implementation industry.



• Strong knowledge of SEO, SEM, SMM, email marketing, content marketing, and analytics tools.



• Familiarity with software implementation processes, project management methodologies, and SDLC.



• Excellent written and verbal communication skills for creating compelling content.



• Analytical mindset with the ability to interpret data and make data-driven decisions.



• Proficiency in Google Analytics, Google Ads, social media management tools, and marketing automation software.



• Creative thinking, problem-solving skills, and the ability to develop impactful campaigns.



• Strong project management skills and the ability to multitask effectively.



• Proactive self-starter mentality with a willingness to learn and adapt in a fast-paced environment.



Education:

Any degree.

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