Software Marketing Strategist

3 weeks ago


Kottayam, Kerala, India Techtron Global Services (P) Ltd. Full time
Job Description

We are seeking a highly motivated and results-driven Digital Marketing Executive to join our software implementation company, Techtron Global Services (P) Ltd.

About the Role

This is an exciting opportunity for a talented individual to develop and implement effective digital marketing strategies that drive brand awareness, generate leads, and support the growth of our business.

Main Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
  • Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the software implementation industry.
  • Create engaging and persuasive content for digital platforms, including website, blog, social media channels, and email campaigns.
  • Monitor and analyze the performance of digital marketing initiatives using various analytics tools and provide regular reports with actionable insights to enhance campaign effectiveness.
  • Optimize website content and user experience (UX) to improve organic search rankings and increase website traffic.
  • Stay up-to-date with industry developments and emerging trends in digital marketing, particularly within the software implementation domain, and propose innovative ideas to enhance our digital marketing efforts.
  • Identify and evaluate new digital marketing channels and technologies to expand our reach and improve our overall digital presence.

Requirements

  • Digital marketing certifications.
  • Proven work experience as a Digital Marketing Executive in the software implementation industry.
  • Strong knowledge of SEO, SEM, SMM, email marketing, content marketing, and analytics tools.
  • Familiarity with software implementation processes, project management methodologies, and SDLC.
  • Excellent written and verbal communication skills for creating compelling content.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Proficiency in Google Analytics, Google Ads, social media management tools, and marketing automation software.
  • Creative thinking, problem-solving skills, and the ability to develop impactful campaigns.
  • Strong project management skills and the ability to multitask effectively.
  • Proactive self-starter mentality with a willingness to learn and adapt in a fast-paced environment.

Benefits and Salary

The salary for this role is approximately $80,000 per annum, depending on experience and qualifications. We offer a range of benefits, including health insurance, retirement plan, and paid time off.



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