Software Marketing Strategist
3 weeks ago
We are seeking a highly motivated and results-driven Digital Marketing Executive to join our software implementation company, Techtron Global Services (P) Ltd.
About the Role
This is an exciting opportunity for a talented individual to develop and implement effective digital marketing strategies that drive brand awareness, generate leads, and support the growth of our business.
Main Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
- Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the software implementation industry.
- Create engaging and persuasive content for digital platforms, including website, blog, social media channels, and email campaigns.
- Monitor and analyze the performance of digital marketing initiatives using various analytics tools and provide regular reports with actionable insights to enhance campaign effectiveness.
- Optimize website content and user experience (UX) to improve organic search rankings and increase website traffic.
- Stay up-to-date with industry developments and emerging trends in digital marketing, particularly within the software implementation domain, and propose innovative ideas to enhance our digital marketing efforts.
- Identify and evaluate new digital marketing channels and technologies to expand our reach and improve our overall digital presence.
Requirements
- Digital marketing certifications.
- Proven work experience as a Digital Marketing Executive in the software implementation industry.
- Strong knowledge of SEO, SEM, SMM, email marketing, content marketing, and analytics tools.
- Familiarity with software implementation processes, project management methodologies, and SDLC.
- Excellent written and verbal communication skills for creating compelling content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Google Analytics, Google Ads, social media management tools, and marketing automation software.
- Creative thinking, problem-solving skills, and the ability to develop impactful campaigns.
- Strong project management skills and the ability to multitask effectively.
- Proactive self-starter mentality with a willingness to learn and adapt in a fast-paced environment.
Benefits and Salary
The salary for this role is approximately $80,000 per annum, depending on experience and qualifications. We offer a range of benefits, including health insurance, retirement plan, and paid time off.
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