Digital Marketing Strategist

6 days ago


Kottayam, Kerala, India Lotus Interworks Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team at Lotus Interworks. This is an exciting opportunity for a talented professional to take on the role of Senior Partner for Customer Success, focusing on performance-driven campaigns across digital channels.

Key Responsibilities:

  • Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights.
  • Closely work with creative teams, data analysts, and other stakeholders to align on campaign goals and deliverables.
  • Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as cost-per-click (CPC), cost-per-action (CPA), and return on investment (ROI).
  • Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing actionable insights and recommendations for optimization.
  • Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency.
  • Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness.

Qualifications:

  • Proven experience in performance marketing or digital advertising with a track record of successful campaign management.
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
  • Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
  • Strong analytical skills with experience using data analysis tools.
  • Knowledge of search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), and conversion rate optimization.
  • Ability to manage budgets and understand financial metrics.
  • Excellent communication and teamwork skills.
  • Detail-oriented with strong problem-solving abilities.

Salary: $90,000 - $110,000 per annum, depending on experience.



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