
Senior Growth Marketing Manager
2 days ago
Job Title: Senior Growth Marketing Manager
Job Summary:
We are seeking a strategic and hands-on marketing professional to drive growth across the entire user lifecycle.
Key Responsibilities:
- Develop and execute paid campaign strategies (Google, Meta, LinkedIn)
- Drive app installs, signups, and engagement through targeted marketing efforts
- Design lifecycle journeys (email, push, in-app) to improve customer lifetime value and retention
- Run A/B tests, segment users, and personalize communication to optimize marketing outcomes
- Track and optimize key performance indicators (KPIs) such as CAC, LTV, retention, CPA, ROAS
- Owning agency relationships and executing marketing campaigns with strong analytical skills
Required Skills and Qualifications:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Proven track record of success in both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset with ability to interpret data insights
- Fintech/app/payments background is highly desirable
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