Digital Performance Strategist

12 hours ago

Allahabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 2,50,00,000 - ₹ 3,00,00,000
Job Description

We are seeking a talented and experienced Performance Marketing Lead to drive our paid marketing efforts across platforms.

This role requires deep technical expertise, sharp analytical skills, and proven experience in managing large-scale budgets in high-growth environments.

The successful candidate will own and manage the end-to-end performance marketing function for our company, planning, executing, and optimizing paid campaigns across Meta, Google, TikTok, and emerging platforms.

  • Own and manage the end-to-end performance marketing function for our company.
  • Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms.
  • Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
  • Build and manage a high-quality performance marketing funnel, ensuring CAC, LTV, and payback period benchmarks are consistently achieved.
  • Run rapid experiments with creatives, audiences, and bidding strategies to improve efficiency.
  • Collaborate with creative, product, and data teams to drive conversion rate optimization and campaign impact.
Requirements:
  • 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing brand.
  • Proven track record of managing ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
  • Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
  • Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.
  • Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.
What We Offer:
  • Opportunity to lead performance marketing for one of India's fastest-growing EdTech brands.
  • Exposure to multi-country, multi-platform growth strategies.
  • A culture that values ownership, speed, and innovation.
  • Competitive salary with performance-based incentives.

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