Digital Marketing Specialist

3 weeks ago

Allahabad, Uttar Pradesh, India Ecavo Daily Agro Pvt. Ltd. Full time

Position Summary We are looking for a Brand Strategist with a strong understanding of consumer behavior brand positioning and influencer marketing The ideal candidate will be responsible for developing brand strategies that drive awareness loyalty and engagement while also building and managing relationships with influencers and brand ambassadors to amplify our brand voice Key Responsibilities Develop and implement brand positioning messaging frameworks and tone of voice that align with company values and market goals Conduct market research and analyze customer insights to inform brand strategy Collaborate with internal teams marketing design content product to ensure consistent brand messaging across all touchpoints Identify engage and build relationships with relevant influencers content creators and brand advocates Plan and execute influencer marketing campaigns to support brand awareness and promotional initiatives Manage influencer onboarding content approvals contracts and performance tracking Develop compelling storytelling strategies across digital social media and offline channels Monitor brand performance competitor activity and market trends to adjust strategies as needed Create and maintain brand guidelines to ensure consistency across platforms Requirements Bachelor s degree in Marketing Communications Branding or related field 3-5 years of experience in brand strategy influencer marketing or integrated marketing communications Experience managing influencer partnerships and executing influencer campaigns Strong understanding of brand storytelling digital trends and social media platforms Instagram YouTube TikTok etc Excellent communication negotiation and collaboration skills Ability to think both creatively and strategically Proficiency in tools like Canva Hootsuite or influencer platforms e g Aspire Upfluence is a plus Job Types Full-time Permanent Pay 200 000 00 - 500 000 00 per month Benefits Cell phone reimbursement Food provided Health insurance Leave encashment Life insurance Provident Fund Schedule Day shift Work Location In person

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