Digital Marketing Strategist

7 days ago


Alwar, Rajasthan, India Advith ITeC Private Limited Full time

About Advith ITeC Private Limited

Advith ITeC is a venture that merges finance consulting with technology, utilizing the term ITeC to signify Information Technology enabled Consulting. Our organization focuses on creating tech tools to make finance consulting more accessible and has a dedicated team of individuals trained on tasks related to finance consulting and compliance management.

About the Role:

  • You will be expected to lead all marketing and sales efforts within the organization, including prospect identification, lead generation, handling the sales and marketing cycle in close collaboration with business units.

This challenging job will encompass creative, analytical, digital, and coordinative responsibilities.

Key Responsibilities:

  1. Develop Effective Marketing Strategies: Understand company's services, its target audience, and market, conduct market research and create effective marketing and sales strategies, recommending appropriate channels to run paid ad campaigns.
  2. Marketing Campaigns for Brand Awareness: Strategize and develop marketing campaigns for brand awareness and lead generation.
  3. Achieve Targets and ROI-Driven Marketing Plans: Arrive at targets and ROI-driven marketing plans for online sales.
  4. Collaborate Teams: Collaborate with teams to create strategies for building brand awareness in the target market.
  5. Create Paid Ad Campaigns: Create paid ad campaigns on Search Engine Marketing channels such as Google AdWords - Search, Display, Re marketing, Programmatic Ads etc.
  6. Paid Social Media Ad Campaigns: Independently create paid Social Media Ad Campaigns on Facebook, Instagram, Pinterest, Twitter, and Mobile Network Ads.
  7. Optimize Campaigns: Effectively use Google Analytics and Google Console and optimize the campaigns to improve PPC/CPA.
  8. Performance Reports: Create performance reports of each ad campaign created on different channels and then optimize spending and performance.
  9. Social Media Channels Management: Manage the Social Media Channels of the company.

Skills & Qualifications:

  • Must-Haves:
  1. Post Graduate/MBA-Marketing & Sales
  2. Minimum 5-10 years' work experience
  3. 5 years' experience in marketing with Technology/Finance Consulting organizations (added advantage)
Desirable Skills:
  1. In-depth understanding of Facebook & Google advertising
  2. Knowledge of affiliate marketing (added advantage)
  3. Well-versed in performance marketing, conversion, and online customer acquisition
  4. Experience with website analytics tools (e.g., Google Analytics)

We are offering an estimated annual salary of $80,000-$120,000 based on location and industry standards.



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