Marketing Operations Manager

7 days ago


Gurgaon, Haryana, India Royal Enfield Full time
Job Description

At Royal Enfield, we are seeking a skilled Marketing Operations Manager to join our team. The ideal candidate will have a strong background in marketing and experience in implementing market/customer segmentation strategy and communication/micromarketing/direct marketing programs for brands. Key responsibilities include creating and executing a strong performance marketing strategy & execution plan, developing and managing digital prospecting and remarketing campaigns, and managing budgets and campaigns across all digital channels to drive strong return on investment.

Key Responsibilities
  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics


Requirements
  • 5+ years experience
  • Experience of implementing market/customer segmentation strategy and communication/micromarketing/direct marketing programs for brands
  • Good understanding of our target audiences and the insightful triggers & barriers that govern their usage/purchase behavior, and the working knowledge of brand/ sub-brand marketing


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