Marketing Operations Specialist
6 days ago
Citykart Stores Pvt Ltd is one of the fastest growing retail chains in India, providing affordable fashion and lifestyle products. Our goal is to deliver a seamless shopping experience for our customers with a wide range of products in fashion, home, and lifestyle.
Job Summary:We are looking for an Assistant Manager Marketing (BTL) who will be responsible for developing, managing, and executing Below the Line (BTL) marketing strategies to drive brand awareness and enhance customer engagement for Citykart. The ideal candidate will bring creative ideas, strong analytical skills, and hands-on experience in BTL marketing.
Key Responsibilities:- BTL Campaigns & Activations:
- Plan, develop, and execute BTL marketing campaigns to increase brand visibility and footfall in stores.
- Coordinate in-store and outdoor promotional activities, including roadshows, mall activations, and kiosks.
- Identify local events and sponsorship opportunities for brand engagement and customer outreach.
- Market Research & Analysis:
- Conduct market research and competitor analysis to understand consumer behavior and identify new BTL opportunities.
- Analyze campaign performance metrics and ROI to refine BTL strategies and optimize future initiatives.
- Vendor & Stakeholder Management:
- Liaise with external vendors, agencies, and partners to ensure timely and efficient execution of BTL activities.
- Collaborate with the internal marketing, sales, and operations teams for alignment on campaign objectives and brand messaging.
- Budget Management:
- Manage the budget allocated for BTL activities, ensuring cost-effective implementation.
- Track campaign costs and monitor spend against budget to optimize resource allocation.
- Reporting & Documentation:
- Prepare detailed reports on campaign performance, highlighting key insights and recommendations.
- Maintain a database of campaign activities, costs, and vendor details for future reference.
- Education: Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
- Experience: Minimum 2 years of experience in BTL marketing, preferably in the retail or FMCG sector.
- Skills:
- Strong understanding of BTL marketing concepts and strategies.
- Excellent communication, project management, and negotiation skills.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- Analytical mindset with the ability to interpret data and make informed decisions.
- Creativity and an eye for detail in campaign design.
- Ability to manage multiple projects and work under pressure.
- Proactive, self-motivated, and results-driven.
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
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