Lead Debit Card Product Manager

3 days ago

Lucknow, Uttar Pradesh, India beBeeProduct Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Job Description

This role will have key responsibilities for debit cards products propositions and new initiatives to maximize revenue and optimize cost.

These will include building best-in-class customer-centric value propositions, working towards seamless and customer-friendly end-to-end onboarding experiences, tracking product-wise spends, activation, retention, and attrition metrics, and lead-focused campaigns.

Developing a product strategy to maximize spends and profitability of various product suites relevant to demographic and spending profiles of all key customer segments using big data and artificial intelligence to ideate and conceptualize targeted interventions and programs.

Focusing on not just shaping new products but also being obsessed about continuous product improvements.

Required Skills and Qualifications
  • Minimum of 6+ years of solid product management experience (including P/L management) in consumer-facing products preferably in card product management in leading consumer banks.
  • Ability to construct a product roadmap for both existing and new product launches, get buy-in from a larger team on the same, and direct a team towards the common roadmap in a structured fashion.
  • End-to-end delivery from creating PRDs & BRDs with usage scenarios, user stories, feature specifications, making product and phasing design decisions, creating GTMs for payments products, analyzing post-launch metrics, and continuous iteration.
  • Data-oriented approach with a keen eye for numbers and the ability to derive insights and product decisions based on numbers. Ability to handle ambiguous situations where limited information is available.
  • Grasp on statistical techniques for experimentation and analysis is an added advantage.
  • Stakeholder management ability to work effectively across both internal and external industry leaders, negotiate complex topics, resolve conflicts, and lead various channels for delivery and experience.
  • Long-term vision ability to construct a vision basis long-term customer and business needs and strong oral/written communication skills to articulate the same in a compelling manner.
  • Partnerships sourcing and managing alliances (merchants, card networks, fintechs) for the offerings to be made available on the debit card product suite.
  • Understanding solutioning and internal system architecture and building user journeys (offline and digital) and product features for offerings with focus on solving pain points with detailed customer validation.
  • Manage product marketing of the live product via push, email, and SMS and owned and paid media.
  • Working knowledge of SQL, databases (MS Access), along with MS office for day-day analysis and tracking.
Benefits

Person should have 7-15 years of experience of cards product management with a leading cards business/consumer bank and an understanding of competitive frameworks and regulatory guidelines. Experience in payments products/card products are product manager with a bank, wallet company, NBFC, Payment processor, payment consultant, etc is a plus.

Others

Essential requirement: Full-time Master's Degree from Tier 1 B-School (Majoring in Finance/Marketing/Management/Business Administration).

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