Sales and Marketing Strategist for OTC Products in North India

4 days ago


Lucknow, Uttar Pradesh, India FIXDERMA INDIA PVT LTD Full time
Company Overview

Fixderma India Pvt Ltd is a leading cosmeceutical brand that focuses on improving skin health through clinically tested formulations developed by top dermatologists in India. Our product range includes solutions for various skin conditions, as well as hair care, sun protection, and foot care products.

Job Description

We are seeking a full-time Regional Sales Manager OTC for UP who will be responsible for developing and executing strategies to position our over-the-counter products effectively in the market. The role involves conducting market research, tracking trends, analyzing consumer data, identifying new market opportunities, and liaising with cross-functional teams to drive growth.

Key Responsibilities
  • Develop sales strategy and budgets to achieve and exceed annual sales objectives for the region.
  • Monitor and control sales budgets to ensure optimum utilization of resources in the region.
  • Devise brand, SKU, and channel-wise sales and distribution strategy to achieve sales objectives.
  • Drive manpower and capability development plans for both direct and indirect sales force.
  • Conduct regular market visits to understand and assess market execution, competitor activity, and continuously search for new opportunities to increase sales.
Required Skills and Qualifications
  • Bachelor's degree or higher in Business Administration, Marketing, or a related field.
  • 10+ years of relevant experience in consumer product marketing, particularly for OTC products.
  • Strong understanding of market research and consumer behavior trends.
  • Excellent analytical and communication skills, with demonstrated ability to translate data and insights into strategy and execution plans.
Benefits

Competitive salary: ₹12-15 lakhs per annum, based on qualifications and experience. Benefits include medical insurance, paid leave, and opportunities for career growth.



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