Digital Marketing Team Lead

2 months ago

Surat, Gujarat, India IMS People Possible Full time
Digital Marketing Team Lead - IMS People Possible

About Company:

IMS People Possible is a leading Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services, and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, the Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 1,200 employees, who operate 24/7 to deliver exceptional service for your business. We explore new ideas and generate long-term solutions for our clients. As a part of our commitment to deliver at the highest quality, we closely adhere to, and constantly monitor, changes in regulatory control to ensure our services meet the latest legal requirements worldwide. IMS People Possible is a GDPR-compliant and ISO 9001:2015, ISMS ISO/IEC 27001:2013, and Cyber Essentials certified organization. We are a part of the highly regarded Empresaria Group plc UK which operates in more than 19 countries with over 100 offices and is listed on the London stock exchange.

Company Website: https://www.imspeople.com/

Role Overview:

We are looking for a strategic and results-driven Digital Marketing Team Lead to join our team. The ideal candidate will be responsible for overseeing the development and execution of our clients' digital marketing strategies. This role requires a blend of creativity, analytical skills, and leadership abilities to manage a team of digital marketing specialists and ensure the successful implementation of campaigns.

Key Responsibilities:

  • Strategy Development and Execution:

    • Develop and implement comprehensive digital marketing strategies for clients to meet their business objectives.
    • Oversee the creation and execution of campaigns across various digital channels including SEO, PPC, social media, email marketing, and content marketing.
    • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Team Leadership and Management:

    • Lead, mentor, and manage a team of digital marketing specialists.
    • Conduct regular team meetings and performance reviews to ensure the team meets its goals.
    • Foster a collaborative and innovative team environment.
    • Recruit, hire, and onboard new team members, ensuring they align with company culture and objectives.
    • Provide ongoing training and development opportunities to enhance team skills and performance.
  • Client Relationship Management:

    • Serve as the main point of contact for key clients, ensuring their needs are met and expectations exceeded.
    • Present campaign strategies, performance reports, and optimization plans to clients.
    • Build and maintain strong, long-term client relationships.
  • Content and Creative Oversight:

    • Collaborate with the content and design teams to create compelling and effective marketing materials.
    • Ensure all content aligns with brand guidelines and client goals.
  • Market Research and Trends:

    • Stay updated on the latest digital marketing trends, tools, and best practices.
    • Conduct market research to identify new opportunities and areas for growth.
  • Budget Management:

    • Develop and manage budgets for digital marketing campaigns.
    • Ensure efficient allocation of resources and maximize ROI.

Qualifications:
  • Education:

    • Bachelor's degree in marketing, Communications, or a related field. Master's degree preferred.
  • Experience:

    • 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
    • 2+ years of experience in a leadership or managerial role.
  • Skills:

    • Strong understanding of various digital marketing channels including SEO, PPC, social media, email marketing, and content marketing.
    • Proficient in digital marketing tools and platforms such as Google Analytics, AdWords, Facebook Ads Manager, and marketing automation software.
    • Excellent analytical, organizational, and project management skills.
    • Strong communication and presentation skills.
    • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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