Digital Marketing Strategist

2 days ago

Surat, Gujarat, India ZebraLearn Full time

At ZebraLearn, we're passionate about empowering lifelong learners to unlock their full potential. We believe in revolutionizing the learning experience with our innovative approach, which focuses on making complex concepts accessible and engaging.

About the Role

We're seeking a seasoned Digital Marketing Strategist/Marketing Team Lead to join our dynamic team. This is an excellent opportunity for someone who is driven, creative, and results-oriented. As a key member of our marketing team, you will be responsible for developing and executing high-impact campaigns that drive growth, enhance brand awareness, and engage our target audience.

Key Responsibilities
  • Lead, mentor, and manage the marketing team, ensuring alignment with company goals.
  • Delegate tasks effectively and ensure the team meets key performance metrics.
  • Foster a positive and collaborative team culture that encourages creativity and accountability.
  • Conduct regular performance reviews and identify training or development needs.
Campaign Strategy and Execution
  • Develop, plan, and execute integrated marketing campaigns across various channels (digital, social media, content, email, etc.).
  • Ensure timely execution of campaigns, staying within budget, and meeting objectives.
  • Monitor, analyze, and optimize campaign performance to maximize ROI.
  • Work with cross-functional teams (sales, product, creative) to ensure campaigns are aligned with overall business strategy.
Reporting & Analytics
  • Provide regular updates on campaign performance to senior leadership.
  • Use data-driven insights to adjust strategies, recommend improvements, and guide decision-making.
  • Develop detailed reports on key metrics such as customer acquisition, engagement, and conversion rates.
Brand Management
  • Ensure consistent brand messaging across all marketing channels and materials.
  • Collaborate with internal teams to maintain a unified brand voice and identity.
  • Identify opportunities to elevate the brand through strategic partnerships, events, or collaborations.
Budget Management
  • Manage the marketing budget, ensuring campaigns are cost-effective and deliver high ROI.
  • Track spending and optimize resource allocation across different initiatives.

Salary: ₹1,200,000 - ₹1,500,000 per annum, depending on experience and qualifications

Required Skills and Qualifications
  • Bachelor's or Master's degree in Marketing, Business, or a related field (MBA preferred).
  • 5+ years of experience in marketing, with at least 2-3 years in a managerial or leadership role.
  • Proven track record in managing teams and executing successful marketing campaigns.
  • Strong knowledge of digital marketing, social media platforms, SEO/SEM, and content marketing.
  • Excellent project management, analytical, and communication skills.
  • Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
  • Proficiency with marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).
Benefits
  • Competitive salary and benefits package.
  • Opportunity to shape the marketing strategy in a fast-growing company.
  • Collaborative and innovative work environment.
  • Direct mentorship from senior leadership.
Others
  • Office Location - Vesu, Surat, Gujarat.
  • Work Type - In-Office, Fulltime.
  • Working Days - 6 Days a week (Monday to Saturday)

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