Digital Marketing Strategist

1 month ago


Surat, Gujarat, India Upmetrics Full time
Job Summary

We are seeking a skilled Digital Marketing Strategist - SEO to join our team at Upmetrics. As a key member of our marketing department, you will be responsible for developing and implementing effective SEO strategies to drive organic traffic and improve our online presence.

About the Role

  • Develop and implement comprehensive link-building strategies, including guest posting, to increase our website's authority and credibility.
  • Conduct thorough competitor analysis to identify new link-building and promotional opportunities that align with our business goals.
  • Optimize anchor text for both internal and external links to enhance user experience and search engine rankings.
  • Recommend changes to our website's architecture, content, internal & external linking, and other factors to improve SEO positions for target keywords.
  • Collaborate with our editorial and marketing teams to drive SEO in content creation and ensure alignment with our brand voice and messaging.
  • Publish high-quality blogs and web pages, optimizing the content for on-page activities to improve engagement and conversions.
  • Stay up-to-date with the latest Google algorithms and industry trends, applying this knowledge to continuously improve our SEO strategy.
  • Apply creativity to generate new ideas to increase organic reach and traffic, pushing the boundaries of what is possible in digital marketing.
  • Perform ongoing keyword research, discovering and expanding keyword opportunities to stay ahead of the competition.
  • Research and implement content recommendations for organic SEO success, ensuring our online presence remains strong and competitive.

Requirements

  • At least 1 year of experience in Search Engine Optimization (SEO).
  • Extensive experience in off-page and technical SEO, with a proven track record of success.
  • In-depth experience with website analytics tools, such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
  • Familiarity with HTML, CSS, and JavaScript development principles and constraints.
  • A plus if you have knowledge of WordPress and Elementor, enabling you to effectively collaborate with our development team.

What We Offer

  • A competitive salary range of $60,000 - $80,000 per annum, depending on your level of experience.
  • A collaborative and inclusive workplace culture that values diversity and promotes growth.
  • An opportunity to make your voice heard, with regular feedback sessions and open communication channels.
  • Ongoing learning and development opportunities to help you grow professionally and personally.
  • A flexible schedule, allowing you to maintain a healthy work-life balance and enjoy the benefits of a 5-day working week.
  • The chance to work with a talented team of professionals who share your passion for digital marketing and innovation.
  • Equity options, giving you a stake in the company's future success and potential financial rewards.

About Us

Upmetrics is a leading SaaS-based company specializing in modern business and financial planning software. We empower small businesses, entrepreneurs, startups, and established companies to create robust business plans, driving their success and growth.



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