Marketing Operations Specialist

2 days ago

Tiruppur, Tamil Nadu, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 50,00,000
Marketing and Activations Leader

We are seeking a skilled Marketing and Activations Leader to join our growing marketing team. This role will play a crucial part in managing operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, budget management, merchandise, sales materials, and vendor relationships.

You'll work cross-functionally with R&D, packaging, sales, HR and finance teams to ensure seamless execution and alignment with the brand's strategic goals.

Key Responsibilities:Exhibitions & Trade Shows
  • Manage administrative and logistical deadlines for exhibitions and marketing events.
  • Coordinate with cross-functional teams to gather product, branding, and technical information.
  • Ensure timely delivery of marketing materials, booth supplies, and samples to event locations.
  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to Salesforce, in coordination with the sales and CRM teams.
Social Media Coordination
  • Act as liaison between the company and external social media agency.
  • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
Marketing Budget & Finance
  • Track marketing expenses and ensure adherence to allocated budgets.
  • Collaborate with finance team for processing invoices, vendor payments, and reconciliations.
  • Maintain updated records and reports on campaign spends and cost effectiveness.
Sales Collateral Management
  • Drive creation, review, and distribution of brochures, presentations, and product sheets.
  • Coordinate with design agencies, internal teams, and printers for timely execution.
  • Maintain repository of up-to-date marketing assets for the sales team.
Vendor Management
  • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
  • Negotiate terms and ensure quality and timeliness of deliverables.
  • Maintain database of approved vendors with rate cards and service histories.
Brand Identity Implementation
  • Ensure consistent implementation of the brand identity across all touchpoints and materials.
  • Review physical and digital branding at office premises, packaging, events, and marketing materials.
  • Work with marketing leadership to audit and improve brand consistency.
Merchandise & Gifting
  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and compliance.
Lead Monitoring & Coordination

Monitor and track incoming enquiries generated through social media, website, and digital campaigns.

Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

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