Marketing Operations Director

23 hours ago

Tiruppur, Tamil Nadu, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000

About the Role

We are seeking a seasoned Marketing Operations Director to join our team. As a key member of our organization, you will bridge the gap between marketing strategy and flawless event execution.

The ideal candidate will combine agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities:

  • Liaise with Event Production teams to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns
  • Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence
  • Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals

Client Partnership & Campaign Management

  • Serve as primary operational point of contact for assigned client accounts
  • Lead client calls, present campaign strategies, and provide regular performance updates
  • Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement
  • Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously

Team Management

  • Oversee a team of professionals which includes:
  • Regional Customer Success Managers (Direct Reports)
  • Audience Acquisition Team Leads (Direct Reports)
  • Campaign Specialists (Managed by CSMs)
  • Data Research Associates (Managed by CSMs)

Performance & Analytics

  • Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI
  • Use audience data and campaign insights to continuously optimize event experiences and operational processes
  • Provide detailed post-event analysis and recommendations for future campaigns

Required Qualifications:

Experience

  • 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility
  • Proven track record managing events at marketing agencies or in-house marketing teams
  • Experience with both micro-events and large-scale productions across various industries
  • Background in campaign management with understanding of marketing attribution and ROI measurement

Skills

  • Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms
  • Vendor management experience including contract negotiation and relationship building
  • Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
  • Understanding of integrated marketing campaigns and cross-channel optimization

Competencies

  • Client-facing communication skills with ability to present strategies and manage expectations
  • Data-driven mindset with experience using audience insights to inform event design
  • Crisis management abilities with proven experience handling real-time event challenges
  • Team coordination skills for managing freelancers, temporary staff, and external partners

Preferred Qualifications:

  • Experience at experiential marketing agencies or event marketing firms
  • Background in B2B marketing with understanding of lead generation and nurturing processes
  • Project management certification (PMP or equivalent)
  • Experience with marketing automation platforms and lead management systems

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