Lead Search Marketing Professional

6 days ago

Surat, Gujarat, India beBeePaidSearchSpecialist Full time ₹ 90,00,000 - ₹ 1,20,00,000
Senior Paid Search Analyst Job

We are looking for a seasoned Paid Search Specialist to join our Digital Team.

The ideal candidate will have a strong background in managing and optimizing large online SEM advertising campaigns on Google and Bing Ad platforms.

  • Main Responsibilities:
  • Manage paid marketing campaigns based on strategic direction provided by the team.
  • Optimize media campaigns towards target KPIs within various advertising platforms.

Key Requirements:

  • A minimum of 4 years of experience in building Paid Search/PPC campaign strategies based on client goals and objectives.
  • Expertise in building and optimizing campaigns, keyword lists, extensions etc.
  • Proficient in writing and testing ad copy.
  • Experience with Google AdWords Editor.
  • Ability to develop budget projections and pace campaigns based on monthly budgets.
  • Experience with bidding tools and strategies.
  • Excellent English language skills for communicating with overseas teams.
  • Strong analytical and reporting skills to understand and analyze marketing campaigns data.
  • Strong Excel skills including formulas, filtering, pivot tables, and trending charts development.

Preferred Skills:

  • Working knowledge of third-party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.

Personal Characteristics:

  • Self-starter.
  • Ability to take a set of directions and complete tasks with insights.
  • Team-player who can work within a dynamic team.
  • Managerial skills to lead by example and mentor others.
  • Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.

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