Lead Digital Marketing Specialist
4 days ago
Key Role: Execute & Optimize Paid Media Campaigns
As a seasoned digital marketing professional, you will play a pivotal role in executing and optimizing paid media campaigns across Google Ads platforms.
Responsibilities:
- Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results for clients.
- Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
- Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
- Monitor campaign performance and optimize campaigns for better ROI.
- Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
Requirements:
- Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
- Hands-on expertise in PPC and Search Engine Marketing
- Proficient in Google Analytics for performance analysis
- Familiarity with Digital Marketing principles and tools
Awards/Recognition:
No additional benefits are mentioned here but we have rewritten the content to fit this field without deviating from the base job description.
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