Digital Marketing Specialist

Job Title: Digital Marketing Specialist​

Location:

Surat, Gujarat, India​

Company Overview:

Ambisure Technologies Pvt. Ltd. is a privately held firm specializing in providing cutting-edge cybersecurity solutions and services. Our mission is to empower organizations to detect, investigate, and respond to cyber threats effectively, ensuring their compliance with industry standards and business objectives. We are seeking a dynamic and innovative Digital Marketing Specialist to enhance our brand presence and effectively communicate our cybersecurity expertise to our target audience.​

Position Overview:

The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to generate leads, increase website traffic, and promote our cybersecurity services. This role requires a blend of strategic thinking, creativity, and technical skills to drive our digital marketing efforts.​

Key Responsibilities:

• Digital Strategy Development: Design, implement, and manage digital marketing campaigns across platforms such as SEO, SEM, social media, email marketing, and content marketing to generate leads and increase website traffic.​
• Social Media Management: Oversee social media channels (LinkedIn, Twitter, Facebook, etc.), ensuring consistent messaging, engagement, and brand awareness in the cybersecurity space.​
• SEM: Conduct keyword research, optimize website content, and manage PPC campaigns to drive organic traffic and improve search engine rankings.​
• Campaign Analysis: Monitor, track, and analyze the performance of all digital campaigns. Generate regular reports on key metrics (CTR, ROI, traffic, leads) and optimize campaigns based on data insights.​
• Email Marketing: Design and execute email campaigns targeting prospects and existing clients to nurture leads and build customer loyalty.​
• Brand Building: Collaborate with the design and content team to ensure consistency of branding and messaging across all digital touchpoints.​
• Market Research: Stay up-to-date with the latest digital marketing trends, tools, and best practices, as well as industry developments in cybersecurity.​
• Post Designing: Create visually appealing and engaging posts for social media platforms, aligning with brand guidelines and marketing objectives. Utilize graphic design tools to develop high-quality images and videos that resonate with the target audience.​

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.​
• 1-2 years of experience in digital marketing, SEM, social media management, and graphic design. Preference will be given to candidates with experience in the IT sector.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.​
• Hands-on experience with digital marketing tools like Google Analytics, Google Ads, social media management platforms, and email marketing software.​
• Excellent written and verbal communication skills.​
• Knowledge of cybersecurity industry trends is a plus.​
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.​
• Strong attention to detail and ability to work collaboratively with cross-functional teams.​
• Creative mindset with a keen eye for design and aesthetics.​

Relocation Information:

Please note that candidates from locations outside welcome to apply, but relocation to Surat will be required for this role.

Job Title: Technical SEO Specialist / Technical Content Writer

Location: Surat, Gujarat

Company Overview:

AmbiSure Technologies Pvt. Ltd., established in 2011, is a dynamic cybersecurity solutions provider committed to helping organizations secure their digital assets. We specialize in advanced cybersecurity solutions & services, including vulnerability assessments, penetration testing, and virtual CISO offerings. Our mission is to empower organizations to detect, investigate, and respond to cyber threats effectively, ensuring compliance with industry standards and business objectives. ​

Position Overview:

We are seeking a dynamic and innovative Technical SEO Specialist / Technical Content Writer to enhance our brand presence and effectively communicate our cybersecurity expertise to our target audience. The ideal candidate will possess a blend of technical SEO skills and content creation abilities to drive organic traffic and engage our audience
.

Key Responsibilities:

• Content Creation & Optimization: Develop engaging, informative, and SEO-friendly content, including blogs, articles, infographics, and videos, to effectively convey Ambisure's cybersecurity expertise.
• Market Research: Conduct thorough market research to identify trending topics and keywords in the cybersecurity domain, ensuring content relevance and competitiveness.
• Technical SEO Implementation: Perform comprehensive technical SEO audits to identify and resolve issues affecting search engine visibility and website performance. Optimize site architecture, URL structures, meta tags, header tags, and implement structured data to enhance search engine understanding.
• Site Performance Enhancement: Collaborate with web developers to improve page load times by optimizing images, leveraging browser caching, and minimizing HTTP requests. Ensure mobile responsiveness and a seamless user experience across all devices.
• Monitoring and Reporting: Utilize tools like Google Analytics and Google Search Console to monitor website performance, analyze key metrics, and provide regular reports with actionable insights.
• Collaboration: Work closely with cross-functional teams, including web developers, content creators, and digital marketers, to ensure alignment of SEO strategies with overall marketing goals.
• Stay Updated: Keep abreast of the latest SEO trends, algorithm changes, and best practices to ensure the website remains compliant and competitive.
• Digital Strategy Development: Design, implement, and manage digital marketing campaigns across platforms such as SEO, SEM, social media, email marketing, and content marketing to generate leads and increase website traffic.
• SEM: Conduct keyword research, optimize website content, and manage PPC campaigns to drive organic traffic and improve search engine rankings.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• 1-2 years of experience in digital marketing, SEM, social media management, and graphic design. Preference will be given to candidates with experience in the IT sector. (Freshers can apply).
• Proven experience in digital marketing, with a strong focus on SEO, SEM, social media, and content creation.
• Excellent written and verbal communication skills, with the ability to convey complex technical concepts in a clear and engaging manner.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Experience with SEO & SMM tools such as Google Analytics, Google Search Console, Screaming Frog, and SEMrush.
• Strong analytical and problem-solving skills, with the ability to diagnose and resolve technical SEO issues efficiently.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong attention to detail and ability to collaborate effectively with cross-functional teams.

Relocation Information:

Please note that candidates from locations outside welcome to apply, but relocation to Surat will be required for this role.

How to Apply:

Interested candidates are invited to send their resume and portfolio to:

Email:

Contact:

Website:

Join Ambisure Technologies Pvt. Ltd. and be a part of a dynamic team dedicated to securing the digital future