High-Level Email Campaign Strategist

1 day ago


India PriceEasy AI Full time

About the Role:

At PriceEasy AI, we're seeking a seasoned Marketing Administrator with expertise in managing email campaigns and domain health. The ideal candidate will optimize our email-sending infrastructure to prevent spam issues.

The successful candidate must have hands-on experience with tools like Everest by Validity, HubSpot, and other email management platforms. They should also possess in-depth knowledge of email authentication protocols such as DMARC, DKIM, and SPF.

Key Responsibilities:

  • Email Deliverability Specialist:
  • Monitor and maintain domain health to ensure optimal email deliverability.
  • Implement and troubleshoot email authentication protocols (DMARC, DKIM, SPF).
  • Analyze blacklists, spam complaints, and bounce rates to proactively resolve issues.
  • Utilize tools like Everest by Validity, Mx Toolbox, and Google Postmaster Tools to monitor domain performance.
  • Email Campaign Optimization Expert:
  • Create, manage, and monitor email campaigns on HubSpot to maximize open rates and click-through rates.
  • Evaluate all campaigns against technical and deliverability standards.
  • Develop strategies to reduce spam and improve email placement in the inbox.
  • Technical Expertise:
  • Leverage tools like C-list, Validity, Everest, and others to manage email performance and deliverability.
  • Analyze campaign data to identify trends and implement improvements.
  • Optimize email templates for technical compatibility (e.g., HTML formatting, responsive design).
  • Reporting & Insights:
  • Track and report metrics such as open rates, bounce rates, click-through rates, and spam complaints.
  • Provide actionable insights to enhance campaign quality and engagement.
  • Develop comprehensive reports on domain health and email campaign performance.

Requirements:

  • Educational Background:
  • Minimum Bachelor's degree in Marketing, IT, Computer Science, or a related field.
  • Experience:
  • 3+ years of experience in managing email campaigns and domain health.
  • Proven expertise in tools like HubSpot, Everest by Validity, and other deliverability platforms.
  • Technical Skills:
  • Strong understanding of email authentication protocols (DMARC, DKIM, SPF).
  • Experience with DNS, domain configuration, and troubleshooting email deliverability issues.
  • Proficiency in analyzing and interpreting email metrics and performance reports.
  • Soft Skills:
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities.

Why This Role Matters:

  • Pursue impactful email marketing strategies that drive business growth.
  • Join a dynamic team focused on skill enhancement and professional development.
  • Competitive salary and opportunities for career advancement.


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