High-Level Email Campaign Strategist
1 day ago
About the Role:
At PriceEasy AI, we're seeking a seasoned Marketing Administrator with expertise in managing email campaigns and domain health. The ideal candidate will optimize our email-sending infrastructure to prevent spam issues.
The successful candidate must have hands-on experience with tools like Everest by Validity, HubSpot, and other email management platforms. They should also possess in-depth knowledge of email authentication protocols such as DMARC, DKIM, and SPF.
Key Responsibilities:
- Email Deliverability Specialist:
- Monitor and maintain domain health to ensure optimal email deliverability.
- Implement and troubleshoot email authentication protocols (DMARC, DKIM, SPF).
- Analyze blacklists, spam complaints, and bounce rates to proactively resolve issues.
- Utilize tools like Everest by Validity, Mx Toolbox, and Google Postmaster Tools to monitor domain performance.
- Email Campaign Optimization Expert:
- Create, manage, and monitor email campaigns on HubSpot to maximize open rates and click-through rates.
- Evaluate all campaigns against technical and deliverability standards.
- Develop strategies to reduce spam and improve email placement in the inbox.
- Technical Expertise:
- Leverage tools like C-list, Validity, Everest, and others to manage email performance and deliverability.
- Analyze campaign data to identify trends and implement improvements.
- Optimize email templates for technical compatibility (e.g., HTML formatting, responsive design).
- Reporting & Insights:
- Track and report metrics such as open rates, bounce rates, click-through rates, and spam complaints.
- Provide actionable insights to enhance campaign quality and engagement.
- Develop comprehensive reports on domain health and email campaign performance.
Requirements:
- Educational Background:
- Minimum Bachelor's degree in Marketing, IT, Computer Science, or a related field.
- Experience:
- 3+ years of experience in managing email campaigns and domain health.
- Proven expertise in tools like HubSpot, Everest by Validity, and other deliverability platforms.
- Technical Skills:
- Strong understanding of email authentication protocols (DMARC, DKIM, SPF).
- Experience with DNS, domain configuration, and troubleshooting email deliverability issues.
- Proficiency in analyzing and interpreting email metrics and performance reports.
- Soft Skills:
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
Why This Role Matters:
- Pursue impactful email marketing strategies that drive business growth.
- Join a dynamic team focused on skill enhancement and professional development.
- Competitive salary and opportunities for career advancement.
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