
Growth Strategy Lead
1 day ago
About this role
We're seeking a User Acquisition Manager to drive profitable growth through precision targeting and creative iteration.
- Develop and execute paid UA campaigns across multiple channels, ensuring measurable revenue.
- Manage budgets to maximize Return on Ad Spend (ROAS).
- Analyze deep-funnel metrics and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types.
Key Requirements:
- 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads and Google App Campaigns.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel and cohort models.
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