
Global Marketplace Growth Expert
9 hours ago
Job Overview:
A successful Global Marketplace Strategist will drive sales growth, manage campaigns, and improve ROI by leveraging data insights and marketplace tools.
Key Responsibilities:
Business Strategy:
Manage global marketplaces to achieve business objectives.
Marketplace Advertising:
Plan, execute, and optimize advertising campaigns on Amazon and other e-commerce platforms.
Analyze campaign performance metrics like ACOS, ROAS, CTR, and CVR.
Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.
Budget Management:
Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.
Collaboration & Coordination:
Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
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