Customer Journey Specialist

3 weeks ago

Bengaluru, Karnataka, India Talent Corner HR Services Pvt Ltd Full time

CRM Specialist Job Description


Talent Corner HR Services Pvt Ltd is seeking a CRM Specialist to join our team. The ideal candidate will have 2-4 years of experience in creating successful campaigns for direct-to-consumer / e-commerce and will be able to understand and improve customer journeys to improve repeat and retention.


Key Responsibilities:

  • Develop the retention marketing calendar working cross-functionally with the Marketing, Merchandising and Creative teams to ensure all campaigns are aligned with the overall marketing calendar.
  • Understand the customer journey and refine the channel contact strategy to meet customers within each lifecycle stage.
  • Develop a push, email, WA/SMS and other channels roadmap to optimize engagement and drive revenue through repeat and retention.
  • Own Retention Tools and Solutions (MoEngage, Clevertap, GA).
  • Own campaigns (SMS, WhatsApp, Push App) from briefing to deployment.
  • Oversee the QA process; testing, proofs, striving for 100% accuracy within content and target audience(s).
  • Implement best practices and technology standards, ensuring our marketing efforts are in compliance with brand guidelines and regulations.
  • Execute all analytics reporting, including presenting key insights and recommendations and lead meetings.
  • Look at developing new features for Customers on the App.
  • Drive high performance from direct reports and stakeholders.


Requirements:

  • 2-4 years of experience creating successful campaigns for direct-to-consumer / e-commerce.
  • Laser focus on understanding and improving customer journeys to improve repeat and retention.
  • Experience with Analytics tools such as GA, Branch, and Retention Tools such as MoEngage clevertap.
  • Strong analytical skills and experience analyzing campaign performance.
  • Experience with data management, analysis, presentation, reporting, and tracking tools (Excel, Pivot Tables).
  • Ability to not only report, but also provide recommendations for future improvements, is a must.
  • A strong work ethic plus demonstrated problem-solving capabilities.
  • Ability to use information, data, and resources to proactively identify and solve problems to get the job done.
  • Basic knowledge of HTML and CSS.
  • Effective time management in a professional setting.
  • Excellent verbal and written communication.

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