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Dedicated Digital Marketing Expert

2 weeks ago

Nellore, Andhra Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title

We are seeking a highly skilled Digital Marketing Specialist to join our team at True Hope Foundation. As a key member of our digital fundraising team, you will be responsible for planning, executing, and optimizing Google Ads campaigns to maximize donations and achieve monthly fundraising targets.

Key Responsibilities:
  • Plan and execute Google Ads campaigns to drive donations and achieve fundraising goals.
  • Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
  • Track, analyze, and report on campaign results, providing actionable insights for growth.
  • Collaborate with the creative and fundraising teams to ensure ads align with campaign goals and donor psychology.
  • Stay up-to-date on the latest Google Ads policies, digital marketing trends, and crowdfunding strategies.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
  • Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
  • Strong expertise in Google Ads, including Search, Display, YouTube, and Performance Max.
  • Hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Ability to work independently in a remote setup and deliver results under strict timelines.
  • Excellent analytical, communication, and problem-solving skills.
Metrics for Success:
  • Achieving and maintaining a return on ad spend (ROAS) of 2+ across campaigns.
  • Steady growth in donation volumes and donor base.
What We Offer:
  • The opportunity to contribute your digital skills to impactful social causes.
  • Flexible work-from-home arrangements with a supportive team.
  • Competitive salary based on experience and performance-linked incentives.
  • The chance to make a real difference by helping thousands of people through effective digital fundraising.