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Dedicated Digital Marketing Expert
2 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at True Hope Foundation. As a key member of our digital fundraising team, you will be responsible for planning, executing, and optimizing Google Ads campaigns to maximize donations and achieve monthly fundraising targets.
Key Responsibilities:- Plan and execute Google Ads campaigns to drive donations and achieve fundraising goals.
- Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
- Track, analyze, and report on campaign results, providing actionable insights for growth.
- Collaborate with the creative and fundraising teams to ensure ads align with campaign goals and donor psychology.
- Stay up-to-date on the latest Google Ads policies, digital marketing trends, and crowdfunding strategies.
- Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
- Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
- Strong expertise in Google Ads, including Search, Display, YouTube, and Performance Max.
- Hands-on experience with conversion tracking, remarketing, and analytics tools.
- Ability to work independently in a remote setup and deliver results under strict timelines.
- Excellent analytical, communication, and problem-solving skills.
- Achieving and maintaining a return on ad spend (ROAS) of 2+ across campaigns.
- Steady growth in donation volumes and donor base.
- The opportunity to contribute your digital skills to impactful social causes.
- Flexible work-from-home arrangements with a supportive team.
- Competitive salary based on experience and performance-linked incentives.
- The chance to make a real difference by helping thousands of people through effective digital fundraising.