Digital Marketing Expert

1 week ago

Nellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

As a digital marketing expert, you will play a pivotal role in driving our company's online presence and revenue growth. We are seeking a seasoned Google Ads specialist to lead our paid advertising campaigns and optimize our search engine marketing (SEM) strategies.

Key Responsibilities:

  • Plan, execute, and optimize paid advertising campaigns on Meta Ads Manager and Meta Business Suite across Facebook and Instagram.
  • Manage Google Ads accounts with a focus on targeting high-intent keywords and maintaining high-quality scores.

Performance Analysis:

  • Implement full-funnel strategies for lead generation, sales, and brand awareness.
  • Monitor key metrics such as CTR, CPA, ROAS, and conversion rates.
  • Regularly review bidding strategies and budgets to ensure optimal spending efficiency and maximize ROI.

Analytics & Tracking:

  • Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
  • Set up tags, triggers, and variables to ensure accurate conversion tracking.

Remarketing & Lead Nurturing:

  • Develop and implement remarketing strategies on Meta Ads and Google Ads to re-engage existing leads.
  • Create segmented audience lists based on user behavior and funnel position.

Local SEO & Competitor Research:

  • Enhance local visibility by optimizing Google My Business listings and tracking their performance.
  • Conduct competitor analysis to identify market trends, keyword opportunities, and new campaign strategies.

Lead Quality & Funnel Optimization:

  • Monitor and analyze lead quality to ensure alignment with business goals.
  • Provide feedback to improve lead generation forms and landing pages.

Team Leadership:

  • Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.

Preferred Qualifications:

  • Proven experience developing and implementing remarketing strategies across Meta Ads and Google Ads.
  • Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
  • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
  • Must have 2+ years experience in Paid campaigns

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