Digital Marketing Strategist

1 day ago

Nellore, Andhra Pradesh, India beBeePerformance Full time US$ 90,000 - US$ 1,10,000

Job Title: Digital Marketing Strategist

About the Role:

We are seeking a skilled and analytical digital marketer to lead our advertising campaigns for B2B lead generation and brand awareness. The ideal candidate will have a strong foundation in digital marketing, hands-on experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.

Key Responsibilities:

  • Develop and execute strategic plans for managing and scaling advertising campaigns across various platforms.
  • Create and implement audience targeting strategies tailored to the US market.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Ensure efficient spend and high ROI.
  • Prepare detailed performance reports and present findings to internal stakeholders and clients.
  • Stay up-to-date with platform updates and industry trends.

Requirements:

  • 3-6 years of experience in digital marketing with a focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads.
  • Proven experience working with US-based clients; understanding of the US market is required.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated and able to work independently.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is beneficial.

This role requires a performance marketer who is passionate about metrics, loves experimenting, and knows how to drive results on Ads.

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