Chief Consumer Insight Strategist

2 weeks ago

Thiruvananthapuram, Kerala, India beBeeConsumer Full time ₹ 20,00,000 - ₹ 25,00,000

At the forefront of innovative consumer research, we seek a seasoned professional to spearhead our insights function.

Key Objectives
  • Design and execute comprehensive consumer research initiatives, encompassing segmentation, brand tracking, user and attitude studies, customer journey mapping, and category understanding.
  • Establish a robust consumer intelligence framework to capture evolving needs, expectations, and behaviors.
  • Conduct in-depth cultural and category analyses to identify emerging trends shaping the interior design landscape.

Preferred candidate profile:

  • 6-8 years of experience in consumer insights, brand strategy, or market research with a strong blend of agency and client-side expertise.
  • Profound understanding of qualitative research methodologies with a proven track record of applying them to solve business challenges.
  • Familiarity with quantitative research techniques and ability to translate insights into actionable business strategies.
Essential Qualifications

MBA/PG in Marketing, Business, Psychology, Sociology, or related fields.

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