Senior Digital Brand Strategist

2 days ago

Saket, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Social Media Marketing Manager Job Summary
We are seeking a dynamic and results-driven Social Media Marketing Manager to lead our paid and organic social media efforts across all major platforms. This role requires a strategic thinker who understands how to drive both brand awareness and conversions through creative content and performance-driven advertising. The ideal candidate is both analytical and creative, with a strong grasp of social media trends, audience behavior, and platform algorithms.

Key Responsibilities:
1. Develop and implement cohesive strategies for both paid and organic social media marketing. Align social media strategies with overall brand and business objectives. Plan monthly content calendars, promotional campaigns, and engagement initiatives.

2. Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms. Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance. Monitor budgets and bid strategies to ensure optimal return on ad spend (ROAS).

3. Create and oversee daily organic content including posts, reels, stories, and videos. Increase follower base, engagement, and brand loyalty through consistent and authentic content. Monitor comments, DMs, and mentions; respond in a timely and brand-consistent manner.

4. Collaborate with designers, copywriters, and video editors to create engaging visual and written content. Stay consistent with brand tone, style, and voice across all platforms.

5. Track and analyze key performance indicators (KPIs) such as reach, engagement, CTR, conversions, and ROI. Prepare and present detailed weekly/monthly performance reports with insights and recommendations.

6. Stay up to date with platform algorithm changes, tools, features, and industry trends. Proactively suggest and test new ideas to increase effectiveness across platforms.

Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2–4 years of hands-on experience in social media marketing with both paid and organic strategies.
- Strong knowledge of Facebook Ads Manager, Instagram, and other social platforms (LinkedIn, YouTube, etc.).
- Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.).
- Excellent copywriting, communication, and project management skills.
- Creative mindset with a strong eye for design and storytelling.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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