Digital Marketing Specialist

6 days ago

Saket, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,40,00,000
Job Title: Digital Marketing Specialist

Overview:

As a Digital Marketing Specialist, you will lead our social media marketing efforts across all major platforms. Your role requires strategic thinking and creativity to drive brand awareness and conversions through engaging content and performance-driven advertising.

Key Responsibilities:

  • Strategy & Planning: Develop and implement cohesive strategies for paid and organic social media marketing. Align strategies with overall business objectives. Plan monthly content calendars, promotional campaigns, and engagement initiatives.
  • Paid Marketing: Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms. Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance.
  • Organic Growth: Create and oversee daily organic content including posts, reels, stories, and videos. Increase follower base, engagement, and brand loyalty through consistent and authentic content.
  • Content Creation Collaboration: Collaborate with designers, copywriters, and video editors to create engaging visual and written content. Stay consistent with brand tone, style, and voice across all platforms.
  • Analytics & Reporting: Track and analyze key performance indicators (KPIs) such as reach, engagement, CTR, conversions, and ROI. Prepare and present detailed weekly/monthly performance reports with insights and recommendations.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2–4 years of experience in social media marketing with both paid and organic strategies.
  • Strong knowledge of social media platforms and analytics tools.
  • Excellent copywriting, communication, and project management skills.
  • Creative mindset with a strong eye for design and storytelling.

Benefits:

  • Opportunity to work on diverse social media campaigns.
  • Collaborative team environment.
  • Professional development opportunities.

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