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Digital Campaign Specialist

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Pune, Maharashtra, India beBeeCampaign Full time ₹ 80,00,000 - ₹ 1,50,00,000

**Job Description:**

As a seasoned campaign specialist, you will be responsible for executing and managing campaigns across multiple channels. Your primary focus will be on designing, building, and deploying multi-channel campaigns that meet business objectives.

  • Campaign Design & Execution:
  • Create targeted customer segments using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build personalized lists.

Your skills will also be put to use in segmentation and targeting, where you will create targeted customer segments and leverage data to inform your decision-making.

In addition to campaign execution, you will work closely with the creative team to build responsive email templates and configure personalization blocks, dynamic content, and message templates.

**Required Skills & Qualifications:**

Campaign Management Experience: You should have at least 3-7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.

  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.

You should also possess strong analytical skills and experience working with reporting and campaign optimization tools.

**Nice to Have:**

Adobe Experience Cloud Products: Experience with Adobe Experience Cloud products such as AEP, Journey Optimizer, Adobe Analytics, and Adobe Target is a plus.

  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.