Digital Campaign Strategist

4 days ago


Pune, Maharashtra, India beBeeDigitalCampaign Full time ₹ 18,00,000 - ₹ 25,00,000

Digital Campaign Strategist plays a pivotal role in driving business growth by crafting and executing multi-channel campaigns that resonate with diverse customer segments.

Key Responsibilities:
  1. Campaign Development: Design, execute, and optimize digital outreach strategies to boost collections performance. Utilize data-driven insights to tailor campaigns to specific customer needs.

  2. Vendor Management: Collaborate with digital campaign vendors and platforms to ensure seamless integration, optimal performance, and compliance with internal systems.

  3. Analytics Driven Decision Making: Leverage campaign analytics to monitor performance, identify areas for improvement, and make data-informed decisions to maximize ROI.

  4. Compliance and Documentation: Prepare and maintain documentation for audits and risk management purposes, ensuring adherence to regulatory requirements.

Qualifications & Skills:
  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.

  • Minimum 5 years of experience in digital marketing, collections strategy, or campaign management.

  • Proficiency in campaign platforms, SQL, and visualization tools.



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