Digital Campaign Strategist

2 days ago

Pune, Maharashtra, India beBeeMarketing Full time US$ 1,25,000 - US$ 1,75,000
Performance Marketing Lead

We are seeking a skilled Performance Marketing Lead to spearhead our Meta Ads campaigns.

About the Role:

The successful candidate will be responsible for developing, implementing and optimizing paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

Key Responsibilities:

  • Develop and execute end-to-end campaign strategies, including creation, audience targeting, ad copywriting and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.
  • Analyze campaign data to optimize for CPA, ROAS, CTR and conversions.
  • Refine targeting, bidding strategies and creative assets continuously.
  • Collaborate with cross-functional teams to ensure proper tracking, pixel setup and accurate data flow.

Requirements:

  • Mandatory Meta Ads Certification.
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.

Preferred Skills:

  • Meta Blueprint Certification or equivalent advanced credentials.
  • Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
  • Familiarity with Google Analytics or third-party analytics platforms.

What We Offer:

  • Competitive pay with performance-based incentives.
  • Remote flexibility working from anywhere in India on US shift timings.
  • A high-impact role where your strategies directly influence company growth.
  • A growth-focused environment that celebrates innovation and big wins.
  • A legacy opportunity to play a key role in our journey to unicorn status.

Qualifications:

  • 5+ years in performance marketing, scaling startups or working with high-impact agencies.
  • Proven track record delivering 3X+ ROAS and scaling campaigns contributing to $100M+ revenue growth.
  • Leadership excellence: ability to mentor, guide and manage marketing teams.
  • Technical mastery: expertise in Meta Ads and digital marketing tools.
  • Aggressive and goal-oriented: relentless focus on achieving measurable business growth.
  • Analytical prowess: skilled in turning complex data into impactful strategies.
  • Exceptional communication: confident in influencing and inspiring clients and teams.
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