
Digital Campaign Leader
2 days ago
Senior Marketing Specialist
About the RoleWe are seeking a strategic Senior Marketing Specialist to lead digital campaigns across platforms like Google Ads, Meta, and Amazon Ads.
Key Responsibilities:- Plan, launch, and manage paid media campaigns across digital platforms.
- Optimize performance based on CPA, ROAS, CTR, and conversion rates.
- Analysis of data using tools like Excel, Google Analytics, and dashboards.
- Manage campaign budgets, forecasts, and ensure ROI targets are met.
- Run A/B tests and improve creatives, landing pages, and funnels.
- Collaboration with internal teams for aligned campaign execution.
- Improvement of user journeys across web and app experiences.
The ideal candidate will have strong analytical and reporting skills, budget management expertise, and familiarity with Google Analytics, GTM, and Meta Ads Manager. They will also possess strong team collaboration and communication skills.
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