
Driving Customer Acquisition through Innovative Marketing Strategies
3 days ago
**Job Title:** Marketing Specialist
Role Description:We are seeking a talented Marketing Specialist to join our team. In this role, you will be responsible for developing and executing an end-to-end demand generation strategy, working closely with senior stakeholders to develop and drive on-site strategy, building and maintaining stakeholder relationships across regional and global stakeholders, owning all key traffic drivers, and creating marketing programs to acquire new customers.
You will conceptualize, design, and execute onsite, online, and offline marketing initiatives to extend awareness, develop, test, and execute multi-channel marketing plans to drive customer acquisition, conduct in-depth analyses to determine marketing effectiveness, and continuously improve efficiency.
The successful candidate will have 2+ years of professional non-internship marketing experience, experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables), and experience in a marketing role. Preferred qualifications include experience working with a Content Management System (e.g., Wordpress, Drupla, Joomla, etc.) and experience using integrated campaigns to solve brand/business challenges.
Key Responsibilities:- Develop and execute an end-to-end demand generation strategy
- Work closely with senior stakeholders to develop and drive on-site strategy
- Build and maintain stakeholder relationships across regional and global stakeholders
- Own all key traffic drivers and create marketing programs to acquire new customers
- Conceptualize, design, and execute onsite, online, and offline marketing initiatives to extend awareness
- Develop, test, and execute multi-channel marketing plans to drive customer acquisition
- Conduct in-depth analyses to determine marketing effectiveness and continuously improve efficiency
**Basic Qualifications:**
• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience in a marketing role
**Preferred Qualifications:**
• Experience working with a Content Management System (e.g., Wordpress, Drupla, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges
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