Senior B2B SaaS Digital Marketing Specialist

13 hours ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 30,00,000

Job Title: Digital Marketing Manager

About the Role:

We are seeking a results-driven Digital Marketing Specialist with extensive experience in B2B SaaS marketing. The ideal candidate is a forward-thinking marketer who can manage and optimize paid campaigns, drive ABM strategies, oversee content and SEO, and leverage AI tools to maximize outcomes.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Twitter, focusing on B2B SaaS audiences.
  • Develop and implement Account-Based Marketing (ABM) strategies to engage high-value prospects.
  • Lead Conversion Rate Optimization (CRO) efforts through data analysis and structured A/B testing.
  • Monitor and report on performance metrics like ROAS, ROI, CPL, and CAC to inform strategy.
  • Create and maintain a content calendar that supports campaigns and product positioning.
  • Own and execute an effective SEO strategy to grow organic reach and quality inbound leads.
  • Use AI tools and prompting techniques to streamline content creation, ideation, and automation.
  • Design dynamic dashboards and marketing reports using Google Data Studio and related analytics platforms.
  • Lead and mentor a small team while working cross-functionally with Sales, Product, and Design.

Required Skills and Qualifications:

  • 3-5 years of digital marketing experience, with proven success in B2B SaaS.
  • Deep understanding of ABM, paid acquisition, CRO, SEO, and data-driven optimization.
  • Experience using AI prompting tools for content generation, research, or workflow improvement.
  • Strong analytical skills with a focus on performance marketing and reporting.
  • Team leadership or coordination experience.
  • Optional: experience in B2C digital marketing, even if outside SaaS (e.g., e-commerce or D2C).

Benefits:

  • A competitive compensation package.
  • A collaborative and dynamic work environment.
  • Opportunities for growth and professional development.

Others:

  • A strong portfolio showcasing your digital marketing expertise.

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