Digital Marketing Manager

2 weeks ago

Gurgaon, Haryana, India DAX Software Solutions | Microsoft Solutions Partner | Microsoft AI Cloud Partner Full time ₹ 8,00,000 - ₹ 18,00,000 per year

Digital Marketing Expert (4–6 Years Experience)

Location: Gurugram (Haryana)

Full-time | On-site

AXTechnosoft is looking for a performance-driven Digital Marketing Expert with strong hands-on experience in B2B SaaS marketing. The ideal candidate is a growth-minded marketer who can run and optimize paid campaigns, drive ABM strategies, manage content and SEO, and leverage AI tools to maximize results. Experience with B2C marketing (non-SaaS) is a plus.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Twitter, with a focus on B2B SaaS audiences.
  • Develop and implement Account-Based Marketing (ABM) strategies to engage high-value prospects.
  • Lead Conversion Rate Optimization (CRO) efforts through data analysis and structured A/B testing.
  • Monitor and report on performance metrics like ROAS, ROI, CPL, and CAC to inform strategy.
  • Build and maintain a content calendar that supports campaigns and product positioning.
  • Own and execute an effective SEO strategy to grow organic reach and quality inbound leads.
  • Use AI tools and prompting techniques (e.g., ChatGPT, Jasper, ) to streamline content creation, ideation, and automation.
  • Create dynamic dashboards and marketing reports using Google Data Studio (Looker Studio) and related analytics platforms.
  • Lead and mentor a small team while working cross-functionally with Sales, Product, and Design.

Tools & Platforms:

Strong working knowledge of:

  • Google Analytics (GA4)
  • Google Search Console
  • Google Data Studio / Looker Studio
  • SEMRush
  • HubSpot
  • Apollo
  • Lusha
  • Microsoft Clarity
  • AI tools for marketing (e.g., ChatGPT, Gemini, Copilot, etc.)

Requirements:

  • 4 to 6 years of digital marketing experience, with proven success in B2B SaaS.
  • Deep understanding of ABM, paid acquisition, CRO, SEO, and data-driven optimization.
  • Experience using AI prompting tools for content generation, research, or workflow improvement.
  • Strong analytical skills with a focus on performance marketing and reporting.
  • Team leadership or coordination experience.
  • Optional: experience in B2C digital marketing, even if outside SaaS (e.g., e-commerce or D2C).

What We Offer:

  • A key strategic role at a growing B2B SaaS company.
  • Flexible working environment
  • Competitive salary and performance-based bonuses.
  • A collaborative team culture focused on learning, innovation, and ownership.

Interested in helping scale a SaaS brand through data-driven digital marketing and modern tools like AI? Apply today and join AXTechnosoft on our growth journey.

[Insert application link or LinkedIn Easy Apply]

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