
Senior Digital Marketing Specialist
6 hours ago
About the Role
We are seeking a seasoned Digital Marketing Strategist to lead our paid campaigns across multiple digital channels.
Responsibilities
- Develop and execute comprehensive digital marketing plans to drive measurable ROI and scale client campaigns with precision.
- Create and manage ad creatives, targeting, and budgets for multiple clients.
- Track, analyze, and report campaign performance (CPC, CPL, ROAS, CPA).
- Optimize campaigns for lead generation, conversions, and brand awareness through A/B testing and data-driven insights.
- Provide expert-level guidance on analytics tools (Google Analytics, Ads Manager) to inform business decisions.
Requirements
- Proven experience in managing paid ad campaigns, preferably in an agency setting.
- Strong knowledge of Google Ads, Meta Ads, and remarketing strategies.
- Understanding of conversion tracking, pixels, and analytics dashboards.
- Ability to manage multiple client campaigns with ownership and strong analytical mindset.
- Knowledge of SEO, automation, or email marketing is a plus.
Work Details
- Flexible 8-hour shift, 6 days a week.
- Location: Koparkhairne, Navi Mumbai.
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