Senior Digital Marketing Specialist

6 hours ago


Kanpur, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 12,00,000

About the Role

We are seeking a seasoned Digital Marketing Strategist to lead our paid campaigns across multiple digital channels.

Responsibilities

  • Develop and execute comprehensive digital marketing plans to drive measurable ROI and scale client campaigns with precision.
  • Create and manage ad creatives, targeting, and budgets for multiple clients.
  • Track, analyze, and report campaign performance (CPC, CPL, ROAS, CPA).
  • Optimize campaigns for lead generation, conversions, and brand awareness through A/B testing and data-driven insights.
  • Provide expert-level guidance on analytics tools (Google Analytics, Ads Manager) to inform business decisions.

Requirements

  • Proven experience in managing paid ad campaigns, preferably in an agency setting.
  • Strong knowledge of Google Ads, Meta Ads, and remarketing strategies.
  • Understanding of conversion tracking, pixels, and analytics dashboards.
  • Ability to manage multiple client campaigns with ownership and strong analytical mindset.
  • Knowledge of SEO, automation, or email marketing is a plus.

Work Details

  • Flexible 8-hour shift, 6 days a week.
  • Location: Koparkhairne, Navi Mumbai.


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