
Senior Brand Storyteller
6 days ago
We are seeking a seasoned creative strategist to spearhead our marketing efforts. This role involves developing innovative strategies and campaigns that drive engagement, sales, and brand storytelling.
- The ideal candidate will have a deep understanding of customer behavior and digital marketing channels.
- They will design customer-centric strategies to improve conversion rates and retention through collaboration with marketing teams.
- Translate customer insights into creative concepts that drive engagement and sales.
Campaign Development:
- Develop messaging frameworks highlighting product benefits and promotions.
- Ensure consistent brand voice across campaigns while optimizing for diverse customer segments.
Collaboration & Execution:
- Partner with cross-functional teams for aligned creative outputs.
- Oversee campaign execution with external agencies and internal teams.
Data-Driven Optimization:
- Leverage customer behavior data to refine creative strategies.
- Iterate on campaigns to achieve KPIs such as engagement and click-through rates.
Industry Expertise:
- Stay updated on e-commerce trends and digital marketing innovations.
- Apply research insights to recommend creative adjustments.
Required Skills and Qualifications:
- Bachelor's degree in Marketing or a related field.
- 3–6 years of experience in creative strategy, content marketing, or brand storytelling.
- Proven experience developing integrated campaigns.
- Strong understanding of customer behavior and digital marketing channels.
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