Creative Storyteller

6 days ago

Vijayawada, Andhra Pradesh, India beBeeCopywriter Full time ₹ 10,00,000 - ₹ 15,00,000

About Us

Grapes, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms.

Job Description

We are looking for a Senior Copywriter who not only masters the art of storytelling but also understands design aesthetics.

This role requires someone who can craft compelling narratives in both Hindi and English, bring fresh ideas to the table, and think visually while writing. If you are a creative leader with strong expertise in storytelling and campaign development, this opportunity is for you.

Responsibilities:
  • Develop and Execute - Develop and execute creative strategies that align with the company's brand, vision, and business goals.
  • Lead the Copy Team – Lead and manage a team of copywriters, and provide mentorship and foster a culture of creativity and innovation.
  • Think Visually – Collaborate closely with designers to ensure words and visuals work seamlessly together.
  • Cross Functional Collaboration - Collaborate with marketing, product, and sales teams to develop innovative content and experiences.
  • Develop Strong Brand Voices –Oversee the development of marketing campaigns, advertisements, and brand assets and ensure brand consistency across all platforms.
  • Conceptualize & Execute Big Ideas – Work on integrated campaigns, from digital and social media to TVCs, print, and beyond.
  • Write Across Formats – Ads, scripts, social media, long-form content—you'll do it all, switching effortlessly between Hindi and English.

In addition, you will be responsible for managing budgets, timelines, and creative resources efficiently. With a proven ability to inspire and manage a team of creatives, you will play a key role in driving innovation and excellence in our organization.

To succeed in this role, you should have a Bachelor's or Master's degree in Advertising, Marketing, or a related field. Additionally, you should have a minimum of 2-3 years of experience in a creative leadership role, preferably in an agency or in-house marketing team.

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